Ionut (John) Parvu

Performance Marketing Expert

Senior Media Buyer at eCom Ads, specializing in Meta and Google advertising for DTC brands. I help founders turn their ad spend into predictable revenue engines through strategic campaign management and data-driven optimization.

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How I Help DTC Brands Scale

Strategic Planning

Comprehensive campaign architecture designed for sustainable growth, not just quick wins.

Creative Strategy

Systematic creative testing and optimization that speaks to every stage of customer awareness.

Profit Focus

Beyond ROAS - optimizing for contribution margin and sustainable unit economics.